微信公众号工作计划怎么做从微信公众号看传统媒体的新发展””以《扬子晚报》微信公众号为例摘要作为'微传播模式“的后起之秀，微信凭借着免费的社交体验以及便捷的信下面是小编为大家整理的微信公众号工作计划怎么做5篇,供大家参考。
微信公众号工作计划怎么做篇1
从微信公众号看传统媒体的新发展
””以《扬子晚报》微信公众号为例
摘 要
作为'微传播模式“的后起之秀，微信凭借着免费的社交体验以及便捷的信息传输赢得了大众的青睐。其中，作为附加模块的微信公众平台提供了与特定群体进行全方位沟通的渠道，很快成为传统媒体改革新闻传播新模式的试验场。微信公众号作为媒体、企业和公众人物在微信平台推送内容，建立关系的一个渠道，已经成为独立于微信本身的一支'公众力量“。传统媒体纷纷借助微信平台开通公众账号，利用微信多媒体兼容的传播优势向受众提供服务。然而，微信公众账号的实际运营也存在一些问题。本文将以《扬子晚报》微信公众号为例，具体研究其在微信公众平台下的传播特点及存在的问题，从而进一步总结传统媒体在微信公众平台下的发展状况，并从中发现问题，给予解决问题的建议。
关键词：微信公众号；传统媒体；新发展；扬子晚报
seeing the new development of traditional media from wechat
public number
””taking yangtze’s wechat public number as an example
abstract
as an up-rising star of ' micro propagation mode“, wechat has acquired the public’s favour, depending on its free experience of social contact and convenient information nto, the wechat public platform as an additional module provides a way to carrying out omnibearing communication with certain ional media soon take it as the testing ground to reform the mode of news public number as a way for the media, enterprises and individual persons to spread content and establish relationship has become a 'public power“ which is independent of ional media register public number with the help of wechat in succeion and provide service for the public through the compatible advantage of wechat r, there are some problems in the actual thesis takes the wechat public number of yangzte as an example and researchs its diemination characteristics and existing rmore, the thesis concludes the development of traditional media on the wechat public platform and find out the problem and provide some suggestions to
solve these ds: wechat public number;traditional media;new...
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